It was a dreary, wet October day, when “The Campaign For Wool” turfed the renowned Savile Row, London with grass and built a pen for a flock of New Zealand sheep. It was a dramatic and entertaining shoot and a truly compelling vision to promote wool production in the fashion industry. Being on location with Robert Fairer was a helpful way to understand his style and approach to photography, which I think is part of a successful post-production process. This was a demanding but fun project. One of the images for press was required for a same-day deadline so I brought my kit and retouched on location in a portable setup in a nearby office.
This animation video shows the process of retouching and photography on the Nike Airmax 720 “just go bigger” creative – changing model/colourway. The elements of the original creative where textures allowed for just manipulating colour and density were kept and re-coloured. For the majority of the shoe I had to photograph the new model matching the angle and integrate this by compositing this into the existing creative. I also had to recolour and do some changes to the original background to keep it all in line with the new colourway.
The project was done for the European branch of Nike and withe the London based design agency Village Green Studio. In the end we did four different new models – three of which had to have separate photography due to different textures and materials of parts of the shoe. Village Green Studio also created a new creative which I was involved with the retouching of. Some of these will be added to my DigiSurgeon website soon.
Also soon to be available in my retouching portfolio – www.digisurgeon.co.uk
Another step-by-step animation video showing post production/retouching on a project with Village Green for Nike Brand Design – with 3D elements by Ben Koppel – campaign showcasing the jersey designs for American Football NFL (National Football League) – This was an additional activation combining four individual players to create an action group portrait.
Here showing Melvin Gordon (Los Angeles Chargers), Travis Kelce (Kansas City Chiefs), Russell Wilson (Seattle Seahawks), LeSean McCoy (Buffalo Bills).
Soon to be available at my retouching website – www.digisurgeon.co.uk
Step-by-step animation showing post production/retouching on project with Village Green for Nike Brand Design with 3D elements by Ben Koppel – campaign showcasing the jersey designs for American Football NFL (National Football League) – Allen Bernard Hurns – then playing for Jacksonville Jaguars.