Post production / creative retouching on project for Nike Brand Design. Cristiano Ronaldo – Nike Mercurial Superfly CR7 – Forged For Greatness.
The creation of this complex image – see on website here – for Nike Brand Design with the creative design agency Village Green, was completed in early 2017.
With great art direction by the designers at Village Green and the brilliant 3D modelling and texturing by Ben Koppel and Barney Morgan this turned out to be a really good challenge and experience. The animation of the production doesn’t quite do the process justice – we tested many routes with countless combinations of environments and smoke before getting to the final and desired look.
The product version creative of this campaign was also picked up by Sports Direct who created an animation of it for a TV commercial.